Follow.art

The first incarnation of Follow.art was an online art marketplace, but that didn’t reflect the team's ultimate goal. As curators and artists, they were aware of the shortcomings of the current art market. Their ambition was more radical — to build a space for artistic exchange that wasn’t governed by institutions or algorithms.

Thanks to our expertise in startup website design, we helped shape that ambition into a focused brand strategy. Together, we explored the team's mission, values, unique offer, and their customers’ pain points. Articulating all of this allowed us to build a comprehensive vision of the Follow.art 2.0 — online networking platform for curators and artists.

The game-changing platform needed an appropriate visual identity. We developed it from scratch to be vivid, rebellious, and powered with creative energy. With expressive typography, vibrant colors, artistic shapes, and stunning 3D animation, the website design highlights Follow.art’s vision of an independent digital space and defines the art industry’s future.

To create a startup website design concept, we transform the client’s vision into powerful creative ideas and shape it to ensure a seamless user experience. One early concept for the SaaS landing page explored the idea of connection through famous artworks ironically touched with scribbles — a provocative metaphor that, while not used in the final version, helped calibrate the balance between artistic boldness and practical clarity.

We extended the design concept into an early prototype of the platform. This allowed us to test UX/UI ideas that later evolved into the final, refined product.

With a deep understanding of Follow.art’s clients, we created a storytelling-driven landing page. It reflects customers’ need for visibility and connection, and demonstrates how the platform delivers this. The result is an inspiring and convincing startup landing page that communicates complex brand ideas and values in simple terms.

The promotional website is a straightforward presentation of Follow.art’s benefits and core value — an independent artistic community. Emotive yet user-friendly typography, strong accents, and engaging 3D visuals express the joy of collaboration and the power of creativity.

We developed a full-scale social network for the art community. The platform combines multiple services into one custom system: digital identities, work showcases, a searchable directory of professionals, personal blogs, and a discussion board. The result is a cohesive ecosystem that supports equal visibility and direct communication between curators and artists.

A platform for creators should spark creativity. That belief guided the startup website design — striking in style and efficient in function. We set the tone for professional communication while leaving room for self-expression through customization and user-generated content. Every screen was refined for responsiveness and accessibility across devices.

One of the platform’s key features is the Nexus Card. This is an all-in-one digital identity for art professionals, combining a business card, portfolio, and social network profile. It’s fast to create, easy to share, and wallet-app friendly.

The Nexus Card’s concise design accents professionals’ works and key info, giving them a tool to make a striking impression and strong statement.

The integrated portfolio showcases an artist’s body of work. Its practical UI design makes browsing easy.

Nexus Card is an entry point for users to join The Connectory — an open digital space for artistic connection. That is a directory of artists and curators with convenient search and filtering tools. Its main goal is to provide art professionals with the opportunity to communicate directly, bypassing gatekeeping institutions and social media algorithms.

The Community Board is a forum where Connectory users can create and comment on posts. Its unique feature is the 'Let’s Collaborate' post type, which provides users with an easy way to make connections.

The Insights section serves as the project's blog — a space for the Follow.art team to share updates and advocate for an open, independent creative community.