Define project stakeholders
These are the people in the client’s organisation who would benefit from the new websites the most, and who may add crucial insight into the website’s goals and requirements. Usually, these people are executive-level managers, sales and marketing directors, sales representatives, product or business development directors, client and support managers, etc.
It’s important to include representatives from all levels of the organisation because the higher a manager is in the corporate hierarchy, the more strategic and forward-thinking their vision for the company’s development is likely to be. However, sales reps, client managers and other people ‘in the field’ know their current customers’ needs and complaints, and it’s essential to have them on board as well, in order to develop a website that is effective for both the present day and the future.