How we approached our own website redesign
Our own redesigned website has won AWWWARDS and CSS Design Awards Website Of The Day — two of the top web design awards in the world, and gained the attention of the Communication Arts magazine that asked us to write a short overview of our thinking for their “Web picks” section. Here’s a short insight.
While planning the project, we have decided to avoid separate presentation about the company except placing stripped-down and essential info on the “About us” page. Instead of trying hard to look good and presenting ourselves through pretentious and exhausting self-promo, we toned down our branding and descriptions to the bare minimum and put all our efforts into presenting the best case studies.
“Res ipsa loquitur” or a deed speaks for itself, is a good summary of our approach to developing the website’s concept. The quality, the scope, and the range of our projects indeed speak for themselves and we got great opportunities to present them. The case studies examine each and every detail of our work and are usually supported by the video presentations so they are truly the best tool our clients may have for evaluating our performance.
Besides the case studies we worked on developing a user experience that on one hand would be transparent for to the user, and on the other hand, it would be functional, visually advanced, and inspiring. As a result, the user navigates a collection of superbly designed case studies and some company data with a virtually invisible UI. The look and feel of the navigation bring another level of enjoyment of using the website. This is achieved via various slideshow designs, content animations and enhanced control behaviors like the “click and hold” feature of the home page’s slideshow.
This design is a good metaphor for our approach to work. We see our mission as helping our clients through showing the best of their brands or developing their online services in a way that is true to them, their customers, their approach, and their organization. Our own “style” or preferences in this regard are irrelevant as our help should remain invisible to the end user. Only if this is achieved, we actually did help our client.