Many eShops, regardless of their success or size, are stuck in a trap of conversion rate stereotypes, which impedes their business performance. Some think that out-of-the-box UI solutions delivered together with their eCommerce platform are enough for optimal work, and that no tweaks are needed. There is still a widespread belief that the program platform is the most important for eCommerce business, and UX doesn’t play a key part in its success. Thinking like this is a fatal mistake, because clients won’t tolerate any inconveniences and disadvantages in eShop UX design in the modern ultra-competitive market. They will simply switch to competitors who offer better service.
Others, who value UX design more, try to copy particularly appealing UI patterns from successful competitors, trying to find a solution at random. Such an approach is costly and rarely brings anticipated results – UI elements of an eShop should be perceived holistically as a system that shapes overall user experience, not as different parts. The case is that clients don’t think of an eShop and their experience as separate parts. They think of it as a continuous process that they rank as a whole. That’s why eShop UX design improvement should be approached systematically.
Modern UX design is a key competitive advantage for eCommerce. The availability of eCommerce platforms has rendered digital business more accessible to a broader range of companies, which has resulted in harsher competition. Anyone who takes eCommerce lead conversion and retention rates seriously should pay extra attention to UX design. User experience improvement is not just about using UI patterns. It is also about improving clients’ shopping satisfaction, which combines the number of available shopping opportunities, an intuitive interface, and exceptional service provided by the eShop.
In this article we will share ideas on how to optimise eShop conversion rates, generally improve eCommerce UX design based on our experience with developing two multimillion-consumer electronics eShops, Bite MNO’s website and RD Electronics eShop that yield in conversion rates rise of over 25%.This brings us to an important question. If the client type is completely different for each product; if the retail shopping experience is different, and even the ownership experience is different… why, then, are the eCommerce experiences of contrasting brands — the low-end, mid-tier, and high-end — so similar? Why are very different customers being treated the same across eCommerce websites?