October 2008
CMC, a Moscow-based property development, management, and construction company, was looking for a solution that would effectively promote and strengthening the three interwoven sections of its business, resulting in a single effective website. The creative concept we came up with conveyed the essence of CMC’s business via a game of chess. The company wisely redistributes the power of its divisions to offer a unique single, integrated solution for every customer - a strategy that resembles each carefully considered move in chess. While navigating through the site the visitor makes moves with the chess pieces on the board, even switching from black to white and back again.
